Business Industry: Fitness
Number of Employees: 59 employees
Business Type: B2B
Years in Business: 6
 
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Greetings,

To all of the Unicorn Hunters out there, thank you for watching and being part of this amazing journey with us. We were thrilled to be the first woman-owned tech company featured on Unicorn Hunters, and better yet, the first to have the full support of every member of the show’s panel. 

At FORTË, we have been developing our proprietary hardware and software since 2015, long before COVID-19. The pandemic greatly accelerated the need for the services we provide. For the last year, gyms around the world have been closed or forced to operate at reduced capacities, making virtual offerings a must for gyms to connect with their communities. We have developed a fully automated solution to help them seamlessly livestream classes, remain connected to millions of members in a virtual setting, and offer an incredible fitness experience from the comfort of home (or wherever participants choose to work out.) Visit our website goforte.fit to learn more.

To date, FORTË’s signed or piloting clients have 10 million members (out of the 60 million gym goers in the United States alone.) We are streaming live and on-demand, cutting-edge fitness classes from some of the largest brands worldwide including Under Armour World Headquarters, NFL Players Association, UFC, YMCA and many others. Pre-pandmic, 67% of U.S. gymgoers said they worked out at home with a digital platform. Today, 83% of active Americans say they will continue to work out at home post COVID-19.

The Unicorn Hunters platform exposes us to a unique way of funding and helps break barriers in a world where VC funding goes to less than 2% of women-owned businesses. While FORTE is already cash flow positive and demand is incredibly high, we welcome the opportunity for others to join us on our mission and give people across the world instant access to “find your fit.”

Thank you so much for your support!

Lauren Foundos

Founder and CEO, FORTË

OUR GOAL

Our goal is simple. FORTË will lead the world in streaming fitness. We have developed a fully automated solution to help gym owners seamlessly livestream classes, remain connected to millions of members in a virtual setting, and offer an incredible fitness experience from the comfort of home (or wherever participants choose to work out.)

ABOUT US

FORTË is a female-founded and led technology company. Launched by Lauren Foundos in 2015, FORTË’s white label streaming platform helps boutique fitness studios, big box gyms and health clubs create premium live and on-demand fitness experiences for members. The FORTË solution is proprietary, turn-key and all inclusive. The company provides hardware and software, and facilitates the entire installation process. By removing the typical challenges of standing-up a digital platform, FORTË enables fitness operators to focus on what they do best – creating world-class content and delivering it to their members wherever they are.

Q & A with Lauren Foundos

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